Setting Up A Branded Set
Basic Tips for Keeping Your Content Fully Branded
This is the best part of production! Get ready to channel your inner interior designer…
Having a branded background is really important in order to keep your content clean, consistent and professional.
Some great ways to brand your background include:
- Picture frames
- Getting your brand logo printed
- Clothing colors (stick to your hex code colors)
- Colored props and decorations (stick to your hex code colors)
- Flowers and/or plants
- Bright windows and/or curtains
- Awards, certifications or plaques (for trade professionals)
- Charts, diagrams or other educational posters (for medical professionals)
- Yoga mats or other equipment (for fitness professionals)
- Colored dishes, aprons and kitchen props (for food professionals)
- A white board setup
- Paper backgrounds like this one (blue) or this one (black)
Using Green Screen Backgrounds
When it comes to green screens, a few YouTubers have chosen to keep their content fully branded just by having a consistent green screen image behind them.
A green screen or a blue screen is used as a backdrop in chroma key photography, which is a process that replaces a solid-colored background from behind the subject with a new background.
This screenshot of Teal Swan is an example of what a green screened background would look like. You can check out her channel for many more examples of green screen content.
If you want to use a green screened image behind you instead of investing in your set design, then you will need to get a green backdrop set like this one.
You can also purchase a simple seamless paper roll if you want to avoid having to hang a backdrop every time.
IMPORTANT: If you choose to use a this option, DO NOT to wear any green tones (for green screen) or any blue tones (for blue screen), because in post-production those tones will also be stripped once you key out the green/blue background to overlay your own image behind you.