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How To Set Up A Branded Set

Setting Up A Branded Set

Basic Tips for Keeping Your Content Fully Branded

This is the best part of production! Get ready to channel your inner interior designer…

Having a branded background is really important in order to keep your content clean, consistent and professional.

Remember to use the rule of thirds and keep in mind the various shot types you’ll be using when setting up your background.
If you’re just getting started and don’t have a huge budget, you can use a basic white wall or consider doing a green screen effect (more on this below).
You don’t need a huge budget to make a cool background, but you DO need to put some effort into what’s showing up behind you, especially if you ever want to secure brand deals and sponsorships for your content.

Some great ways to brand your background include: 

  • Picture frames
  • Getting your brand logo printed
  • Clothing colors (stick to your hex code colors)
  • Colored props and decorations (stick to your hex code colors)
  • Flowers and/or plants
  • Bright windows and/or curtains
  • Awards, certifications or plaques (for trade professionals)
  • Charts, diagrams or other educational posters (for medical professionals)
  • Yoga mats or other equipment (for fitness professionals)
  • Colored dishes, aprons and kitchen props (for food professionals)
  • A white board setup
  • Paper backgrounds like this one (blue) or this one (black)

Using Green Screen Backgrounds

When it comes to green screens, a few YouTubers have chosen to keep their content fully branded just by having a consistent green screen image behind them.

A green screen or a blue screen is used as a backdrop in chroma key photography, which is a process that replaces a solid-colored background from behind the subject with a new background.

This screenshot of Teal Swan is an example of what a green screened background would look like. You can check out her channel for many more examples of green screen content.

If you want to use a green screened image behind you instead of investing in your set design, then you will need to get a green backdrop set like this one.

You can also purchase a simple seamless paper roll if you want to avoid having to hang a backdrop every time.

IMPORTANT: If you choose to use a this option, DO NOT to wear any green tones (for green screen) or any blue tones (for blue screen), because in post-production those tones will also be stripped once you key out the green/blue background to overlay your own image behind you.