How Much Should I Charge for Content?
Negotiate Bigger Deals + Long Term Sponsorships To Get More for Your Time
Content quality is key, but so is knowing your worth.
If you’re struggling to come up with pricing around your services, just remember – this is a business! Content creation takes time, energy and resources, and many brands have very large budgets to be able to cover this expense and gain your endorsement.
Do not undersell yourself. Without influencers, brands would be putting that money back into advertising campaigns that are direct-to-consumer.
You have a very special gift of already having the trust and loyalty of your community, so the value you are providing for a brand is HUGE.
Big companies know that video influencer recommendations hold a lot of weight.
Here are some industry standard rates when you are in the business of high quality content production. You can use these industry standards to leverage your audience and land bigger and longer term contracts.
In general, for social media promotions, influencers typically charge $7-$10 per 1000 followers on social media platforms.
Most YouTubers typically charge around $10,000 per 100,000 views.
Depending on your audience and content quality, you can get more specific with the amount you charge.
You want to be careful that you don’t overcharge, because you can certainly scare brands away if you go too high too soon. But really consider the amount of time, energy and resources that are being asked of you, and price your work out accordingly.
Long-term contracts are best, but no matter what, know your worth and ask for it!