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How To Write Tags + Descriptions

Master the Art of Writing Great Descriptions and Tags

This is the bread and butter of ranking your videos on YouTube.

In order to rank your videos on Page #1 of Google and/or YouTube over time, you must take full advantage of the tags and descriptions features.

I also highly recommend using TubeBuddy to monitor your tag ranks every few weeks. If a tag is not ranking for you, that is a great indicator that it’s either not specific enough or the search volume on that term is not high.


You must put as many long-tail keywords as possible in the first 2-3 lines of your descriptions. You may also want to consider adding in “accidental” misspellings of keywords.

However, you DO NOT want to sound robotic, and you do not want to just put a bunch of keywords together without forming real sentences.

There’s a maximum of 5000 characters allowed in the description field.

YouTube is looking for content from real, high quality creators. Don’t just keyword-spam your descriptions.

Be accurate and honest about what the video describes, but throw multiple related keywords in there.

Here’s a good example:

How to do the splits for beginners | Want to learn how to do the splits in 30 days? This is the BEST Splits Tutorial for how to do a split in 3 easy steps! 2:23 – The Warmup | 6:30 – The Stretches

♥ Learn how to do MIDDLE splits here:

Practice how to do the splits and you will be able to do the splits in 30 days with this video.

Here’s another good example from a different niche (van life):

Van Life For Females | Van Life Full Time for Female Van Dwellers

Hey guys! In this video I’m giving my top tips for van life for females. If you’re thinking about van life full time and you are a girl, this video is for you!

The corresponding tags for this video are the same:


Again, finding relevant tags with high search volume and low competition comes down to doing great keyword research.

To be effective in your research, you should be using 3 tools:

  1. YouTube search bar
  2. Google Keyword Planner
  3. Google Trends

Using these 3 tools and “mixing + matching” the results to generate a solid list of keyword tags for your videos will produce the best results over time.

If you’re trying to attract an international audience, consider also using multilingual tags.

Notice that related keywords are key. Below are the keywords used for the “How To Do The Splits” video from above.

Again, they’re the exact same long-tail keywords that have high search volume and low competition.